Central Perimeter Redevelopment

Brand Real Estate Services is excited to share the progress of the redevelopment of 121 Perimeter Center West!  Located in the dynamic Central Perimeter market, this property was acquired by our long-time client the Hudgens Company in 2015.  The 50,000 SF three-story office building and adjacent parcels across from Perimeter Mall showed great potential in the midst of this vibrant office, retail, hotel and residential market.  With the input of our experienced team at Brand, led by EVP of Property Management Pat Freeman and Property Manager Dj Adams, the office building has been beautifully renovated.  Candy McIntyre, VP of Leasing, brought an exciting new co-working tenant Serendipity Labs with 26,650 SF on the 2nd and 3rd floors, joining SunTrust / Truist Bank located on the ground floor. A five-level parking deck has been added thanks to the expertise of Towson Engsberg of Brand Properties as Construction Project Manager.  The adjacent beautiful new AC Hotel by Marriott is now under construction.

Click here to see the story of the redevelopment as featured in the spring edition of the Design Develop Construct Journal.


Pat Freeman Receives BOMA Georgia Foundation Philanthropic Leadership Award

“The BOMA Georgia Foundation Philanthropic Leadership Award recognizes individuals and companies who provide sustained leadership in helping others through a commitment to the foundation.

This year’s award recipient is an inaugural member of the BOMA Georgia Foundation Board of Trustees and also served as chair of the foundation. He has also consistently supported the foundation with personal charitable contributions at the Post-Doctorate level, the foundation’s highest giving level. Additionally, he served as chair of our Southern Region Conference Education Task Force, ensuring that attendees at the Savannah conference had a solid educational experience. This year’s award recipient is a lifelong learner, supporter of continuing education, leads by example, and has made a tremendous impact in the lives of so many people through his commitment to the BOMA Georgia Foundation. Congratulations to…

Pat Freeman with Brand Properties on being named the 2019 recipient of the Philanthropic Leadership Award.”  Jacob Wilder, CAE,  BOMA Georgia

Sugarloaf Grove to break ground next week

Brand Properties is excited to announce our latest multifamily project:  the beautiful new Sugarloaf Grove  development will break ground on September 17.  The site location is 1850 Duluth Highway in the bustling Sugarloaf Corridor in Gwinnett county.  This corner of Sugarloaf Parkway and Duluth Highway is within one mile of Sugarloaf Mills mall, making shopping and dining an easy walk for new residents.  Three buildings will house 194 luxury apartment homes, with amenities including a pool with an expansive deck, cabanas, a fitness center and a dog walking park.  Read more here.

Pat Freeman – Optimizing your Skillset

Our EVP of Property Management Pat Freeman is an invaluable member of our BRES Leadership team, and always brings good advice to the table. He brings the value of perspective to every property. In this video, CRE Leadership Insights features Pat discussing the value of natural ability and education. View video here.

Making a Difference

Our Brand Real Estate Services team had a great day volunteering at John Wesley United Methodist Church helping to prepare a new homeless shelter in Norcross.  We removed carpet, baseboards and wood flooring to make room for renovations that will house women and children who need a helping hand.  Next, some walls will be removed, rooms will be combined, new paint & flooring will be added, and new furniture will go in.  This remodeled center will help give so many people a second chance and a temporary place to stay while they rebuild their lives. What an impact this will have!


Michael Walker Featured in Shopping Centers Today

A key figure at Brand Real Estate Services is our Vice President of Leasing Michael Walker. Using extensive industry contacts and almost 30 years of experience, he has brought 10 retail centers to 100% occupancy and filled 2 large decade-long vacancies, among many other accomplishments. Michael oversees all leasing activities for a number of retail properties within our portfolio and regularly brings landlords and tenants together for mutual success.

We are excited to share an overview of his colorful career journey as featured in the March 2019 edition of Shopping Centers Today! Read more here.

Candy McIntyre Leased 26,650 SF to Serendipity Labs

Candy McIntyre, Vice President of Leasing with Brand Real Estate Services, has leased 26,650 SF of office space in the Central Perimeter market to co-working giant Serendipity Labs.  Michael Berman with JLL and John Winter, formerly with JLL, represented the tenant. 

With a passion for hospitality and exceptional service, Serendipity Labs offers premium co-working/shared office alternatives as well as meetings and events alternatives. Regional networks are being built across the country that are connected to the national network.  This office will be its fourth location in the Atlanta network.

Serendipity Labs will occupy the 2nd floor and a majority of the 3rd floor in 121 Perimeter Center West bringing occupancy to 100%. Other tenants include SunTrust Bank, Tin Lizzy’s Cantina, American Fueling Systems, and Muntzing-Sattele.  Major renovations have been made to the building lobby and common areas. The addition of a multi-level parking deck is under construction, to be completed this summer.    See more here.

Michael Walker earns ICSC’s new CRRP Designation

Congratulations to our Vice President of Leasing Michael Walker who recently earned the International Council of Shopping Center’s (ICSC) inaugural and most comprehensive designation, the Certified Retail Real Estate Professional (CRRP) in addition to his CLS (Certified Leasing Specialist) designation that was earned in 1998. The new designation covers in-depth knowledge of the following aspects of retail leasing: finance, construction, design, development, leasing, legal, asset management, marketing, retailing, and property management and operations.

As Vice President of Leasing for Brand Real Estate Services,   Michael oversees all leasing activities for a   number of retail properties within our portfolio.  Using extensive industry contacts and almost 30 years of experience, he has brought 10 retail centers to 100% occupancy and filled 2 large decade-long vacancies.